F1: Sauber announce rebrand to Alfa Romeo Racing

Sauber has announced it will be heading into the 2019 Formula 1 season under a new name: Alfa Romeo Racing.

Image: Alfa Romeo Racing

Back in November 2017, Sauber announced a multi-year “technical and commercial partnership” with the Italian brand.

As part of this partnership, Alfa Romeo became the title sponsor of what was now known as Alfa Romeo Sauber F1. Sauber cars also displayed Alfa livery.

Alfa Romeo Racing team principal Frédéric Vasseur said: “After initiating the collaboration with our Title Sponsor Alfa Romeo in 2018, our team made fantastic progress on the technical, commercial and sporting side.

“This has given a boost of motivation to each team member, be that track-side or at the headquarter in Switzerland, as the hard work invested has become reflected in our results.

“We aim to continue developing every sector of our team while allowing our passion for racing, technology and design to drive us forward.”

FCA Group CEO Michael Manley said: “Make no mistake: with Kimi Räikkönen and Antonio Giovinazzi on one side of the pit wall and Alfa Romeo and Sauber expertise on the other, we are here to compete.”

After finishing the 2017 season at the bottom of the constructors’ championship, increased investment, its relationship with Alfa Romeo and closer links with Ferrari has left the team  as “one to watch”, according to Sergio Perez.

Sauber rose to 8th in the 2018 constructors’ standings.

Alfa Romeo Racing also has an entirely new driver line-up in Kimi Raikkonen and Antonio Giovinazzi for the new season.

Check out the new look grid for F1 2019:

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